FISJ

This is FISJ Seafoods brand new line of breakfast spreads. Its aim is to simply stand out on the supermarket shelf using bold type treatment and stripped down and easy to understand visuals. Its look is more artisinal, colourful and modern than the present day competition. The container itself is made of tin except for the pull tab which is made of steel to be able to support its symbolic fish hook shape. The "J" in the name and logo mark also allude to a fish hook.

This project is also featured on 

Packaging of the World

LLGD 

Blog Del Diseno

Date:

August 2014

Client:

Myself (fictional project)

Role:

Everything

Tags:

Packaging & Concept